1950s fashion, 1970s fashion, Celebrity, designers, Hollywood, sewing, sewing patterns, vintage clothing, vintage fashion

70s Does 30s

Vogue 2286, from 1979.

When people mention something is 70s does 30s, or 80s does 50s, for example, do you know what they mean? Fashion has a great way of repeating itself, as seen in this iconic scene from The Devil Wears Prada, where Miranda dresses Andy down like no other:

[youtube https://www.youtube.com/watch?v=Ja2fgquYTCg&w=560&h=315]

So when someone says 80s does 50s, they mean that it’s an 80s style, done in the vibe of the 50s. This is how I actually realized I loved vintage, because all of my 80s dresses were done in a 50s vibe, with a few 80s does 40s thrown in for good measure. I had a wonderful white peplum dress with red polka dots that was a particular favorite, which my ex also dumped coffee on during a five hour drive to Boca Raton for a wedding. Nothing like showing up with a huge coffee stain across you lap. But I digress.

This beautiful Bill Blass patter is a great example of 70s does 30s. The disco era is full of echoes from the 30s, with the beautifully cut bias maxi dresses, and this one is no exception. It also has a great tuxedo vibe, which is reminiscent of the Annie Hall look of the same time period. It’s a beautifully draped menswear inspired dress, and that is one hard thing to pull off. Also, because of the jacket, you can wear it in winter if you’re daring, and taking off that jacket would give you a great Grace Kelly “Rear Window” reveal vibe, seen here at :57, in her 50s does 30s top:

Well, maybe not that dramatic, but still — you’d catch everyone’s eye when that jacket comes off.

What do you think? Click here to purchase.

1970s fashion, sewing, sewing patterns

Fabulous Friday: Happy 4th of July

McCall’s 3142

Do you have plans for the holiday weekend? We don’t, as usual, but that’s fine with me. Our neighbors will be shooting off fireworks way too late in the evening and driving our dogs crazy, but the weather is supposed to be nice so we will enjoy the outdoors during the day and hide with the dogs huddling in fear at night at all the booming around us.

So in honor of the holiday, I wanted to show you this flippy little sailor dress, which is perfect for the holiday weekend. The sleeves and skirt are flared, so it’s perfect for most shapes, and it’s quick to make too. Click here to buy.

Have a great weekend and stay safe with the explosives, please.

designers, sewing, sewing patterns, vintage clothing

Fabulous Friday: Not Really Vintage, but…….

Vogue

OK, so it’s not really vintage and I’m late to the game today, but I got up at 4am the last two days, to watch two wild toddlers, so I need a bit of a break here. Nonetheless, I’m working through listing the 10,000 patterns I got a couple of weeks ago, and came across this one.

It’s Vogue 2940, by Anna Sui. Anna Sui is a very underrated designer who you don’t hear a lot about, but she has made some gorgeous stuff, including this little beauty from 2007. It’s got a very Pride & Prejudice vibe to it, and considering that the Kiera Knightley version of the movie came out in 2005, I guess that’s why. The regency vibe is unmistakable, but it would fit in perfectly for lovers (like myself) of Gunne Sax and cottagecore garments. It also may just be the perfect summer dress, as I could see it going from shopping to a wedding to church, and just about everywhere in between.

So forgive me if this one isn’t actually vintage. It’s not even quite listed in the shop yet, though it should be this weekend. It’s not even my picture. But I do feel that it is too lovely to ignore. What do you think?

sewing, sewing patterns, vintage fashion

I’m Famous (Anonymously)!

If you don’t follow Stephanie Canada on YouTube, why not? She’s a fellow weirdling and really funny, and is a vintage sewing fan as well. Her most recent video featured a dress I shared on the Vintage Sewing Patterns Nerds group on Facebook. It’s the 50s one that she says you’d wear so your friends can drag you around by the handle if you get too drunk at a party. (See what I mean?) Anyway, the video features weird patterns over the years, and there are some doozies. Keep in mind that one of the New York ones she mentions in the video is available in my shop, and I’ve had at least one other over the years proving, of course, what I’ve always said: that there is a person for every pattern.

A couple of others that I shared in Stephanie’s comments:

McCall’s 8190. Because why wouldn’t you want to look like you’ve had a lady accident?
McCall’s 5309. Just gonna leave this here without comment.
1950s fashion, sewing patterns, vintage fashion

Fabulous Friday

As you might imagine, after last week’s arrival of 10,000 patterns — no joke, folks, it is 10,000 — one could probably surmise that I’ve been just a wee bit busy. It’s actually been like Christmas in May here, with all of the beautiful designs I’ve seen. I’m slowly working my way through them, as well as building another website, because hey, who’s a glutton for punishment? THIS GIRL.

I may have squealed a little bit when I came across this beauty. I’d imagine that there is a fair bit of handwork in it, but it’s glorious, nonetheless.

Vogue Couturier Design 748, from 1953.

Isn’t it lovely? On that note, I’m off to bask in more patterns. Click here to shop. Have a great weekend.

sewing, sewing patterns, vintage clothing

My Day

This is what my afternoon looks like. This truck is currently heading toward my house, ETA in two hours, straight from Texas. It contains five sewing pattern cabinets (YAY – I need them!) and ten thousand new-to-me vintage patterns.

TEN THOUSAND PATTERNS.

Dear Lord, what have I done to myself? Oh well, one grabs these things when one grabs these things, so I’m actually pretty excited. Husband, not so much, but he hasn’t really spoken badly of it. No matter, it’s my work to do anyway. It’s taken six months of planning this in the middle of a pandemic and a broken supply chain (and a knee replacement for the person at the other end of the delivery), but we persevered and now it’s happening. I’ll be interested to see what I find in there, and you’ll be seeing more lovelies, I’m sure.

Pray for me. Light a candle. Send good juju. I’m gonna need it in order to fit all of this into my workspace! More will be revealed after the unloading.

sewing

Fabulous Friday: Swimsuit or Lingerie?

Butterick 9606

I’ve been missing in action lately, I know. I caught a cold from one of the grandgirls, and it escalated into ugliness in the form of asthmatic bronchitis and ear infections. Got over it and the darned kid did it to me again! I’m just starting to get better now, so hang in there — I’ll be back to normal soon, or at least I hope so.

Meantime, look at this pretty pattern. When I first looked at it, I thought it was a super cute swimsuit, but then I read the description — it’s actually lingerie. I think that you could line it and use it as a swimsuit, and it would be a perfect look with that Beach Blanket Bingo vibe. What do you think?

Purchase here. There’s a 15% off sale going on in my shop through the weekend, so take a look at what’s new and stock up.

sewing patterns, vintage clothing, vintage fashion

Centennial Promos

1970 was the 100th anniversary of McCall’s Patterns. To celebrate that milestone event, McCall’s put out a promo ad in its patterns, advertising color prints of Godey’s Lady/s Book illustrations from 1870.

For the unenlightened, Godey’s Lady’s Book was the Vogue of it’s day. It was not actually a book, but instead a monthly magazine published specifically for women. It was published from 1830 to 1878, after which it was sold, continuing to be published as Godey’s Magazine until 1896. It was significant for the scope of its contents, which included poetry, art, and articles, including those about political causes. Its significance cannot be denied, due to its huge readership.

Each issue contained a beautiful fashion illustration in the front, and these are what McCall’s reissued in 1970 for its anniversary. In addition, each issue also included a pattern and instructions for a dress, much like other women’s magazines did later, such as Beldon’s in the UK, Ladies’ Home Journal and McCall’s in the US. Looking at these magazines gives a huge insight into the evolution of fashion.

As far as I can tell, there is no true connection between James McCall and Godey’s, but the flyer for the prints notes that Mr. McCall came over to the US from Scotland in 1870, when he started his pattern company. Perhaps they chose Godey’s prints because they were in the public domain, so the cost of doing the prints would be less than if they paid an artist to do a rendition. Perhaps they chose not to put out historical patterns of 1870 for the centennial because there wasn’t a big revivalist/reenactor movement at the time. They were probably anticipating the 1976 bicentennial revival, so perhaps they didn’t want to jump the gun. Regardless of the reason, they chose some of the most beautiful fashion illustrations of fashion history to print, so it was a nice choice, for those who love fashion and art.

The prints that McCall’s sold for their anniversary were “printed in Italy,” which I suppose made them fancy to women of the day. The printer was in Milan, and was Amicare Pizzi S.P.A. They were done in eight color prints, as opposed to the normal 4 color prints of the day. They were embossed as well and were said to be ready for framing without a mat. They were sold for $2, including postage, which converts to about $13.50 today — a bargain! As far as I know, McCall’s did not do a 150th anniversary promo in 2020. Perhaps they think that putting out their retro reprinted patterns is enough. What do you think?

Take a look at the Godey’s Book illustration examples on Amazon, eBay and Etsy.

sewing, sewing patterns, vintage clothing, vintage fashion

Home Patterns

I was trying to date this particularly beautiful Ladies’ Home Journal pattern, and came across some interesting information. Note that the envelope says that Ladies’ Home Journal patterns are manufactured exclusively by The Home Pattern Company. This company was apparently dreamt up in 1904 by the people at Ladies’ Home Journal — probably trying to jump on the burgeoning sewing pattern business.

In 1907, the company held a dinner for “men in the pattern trade” — can you imagine? Only men were allowed? Sheesh. But I digress. Over 200 people attended. The toastmaster was the head of Home Patterns, Theron McCampbell. Mr. McCampbell said in his speech that his company was the “first to issue fine draft patterns,” and also the first to invite customers to meet with the officials face to face. He said that after three years in business, the Home Pattern Company now had 400 employees, sold in 2000 merchants across the country, and that in the last quarter, their printing bill had been nearly $150,000. Not a shy host, he. Apparently the biggest complaint amongst the speakers of the group was that “women were not made to fit their clothes, as designers of patterns insisted that they ought to be.”

Think about this. I’m not 100% sure what they mean, but I take it that they didn’t think women fit their patterns, or knew how to fit them, but they didn’t invite any women to the dinner where they complained about it. How does this make any sense? As Ruth Bader Ginsburg said “women belong in every place where decisions are being made.”

In 1910, Home Patterns had an ad out, stating that they thought that American women could dress as stylishly as the French, and offering the chance for any woman who submitted a design to them to have her pattern printed for distribution. All they had to do was send in a rough sketch. Indeed, Home Patterns put themselves out there as being progressive, and really played down “old fashioned patterns.” It appears that the experts that they sent out to meet with women about their patterns were women themselves, but the officers of the company were always men.

It all appears to be rather short-lived, however. The Home Pattern Company disappeared from packaging certainly by 1920, and likely before 1915, when mentions of them disappeared from the newspaper. Ladies’ Home Journal continued to issue patterns into the 1970s though. It’s likely that the Home Pattern Company was absorbed somehow into the larger company. They continued to issue patterns for years, just under the Ladies’ Home Journal name.

sewing, sewing patterns, vintage clothing, vintage fashion

Smartfit Patterns

I came across an ad insert in a 1932 Pictorial Review pattern, and my interest was piqued. It is for the Smartfit Foundation Pattern, designed for your figure, and available where Pictorial Printed Patterns were sold. It states that once the pattern has been adjusted to your personal figure, all fitting problems are gone. It says that it can be used with any tissue paper pattern and that you will always get a perfect fit. It appears that this was advertised as a new item in 1931 and by the end of 1932, it was gone. I haven’t been able to locate any, so I’m really interested.

The ad I have is for a 16 page instruction book that cost $1.50, which was pretty pricey for the 1930s. It appears that it was perhaps like a sloper pattern, as the ads say it was used to make a perfect muslin master pattern. The address is “Smartfit Foundation Pattern” in New York, so although it seems to be associated with Pictorial Review, they were sold under the Smartfit name. I haven’t located any yet. If you have one, please share it with me, as I’m really keen to see what they look like. I am not even sure if it’s an actual pattern, as much as it’s a booklet, because ads call it a “sewing course” as well. I’m really intrigued to think that it may be the precursor to the Golden Rule / Lutterloh pattern system.

I also found the sizing interesting. They call a 5’7″ woman average. That’s not even average now. And the “little woman” size is cute, but still wouldn’t fit my 4’11” grandmother, who was of the age at the time to use their patterns (and who worked for Pictorial Review). Interesting, yes?

Let me know what you think. I’m always on the lookout for new and interesting things about patterns, aren’t you?

Have a grand day,

Lisa