1930's fashion, sewing, vintage clothing, vintage fashion

I’ll Fly Away (on Fabulous Friday)

I was listing this 1935 Excella catalog in the Etsy shop, and I fell in love with this. The one on the left. The one with the collar that could be mistaken for wings. The Dumbo of dresses, if you will. Isn’t it amazing?

The seams. The buttons. The topstitching. Everything combines to make it a memorable garment to enter a room in. This is why I love the 30s so much. It hugs the curves but can stand alone in it’s style. You wouldn’t even need much in the way of accessories for this look to sing. And lest you think that that collar would indeed take flight — NO. The topstitching would help it stay in place just fine.

It’s Friday. I’m in love.

1930's fashion, sewing, sewing patterns, vintage fashion

Irresponsible Fashion

I got this 1931 McCall Quarterly catalog recently. When I was listing it in the Etsy shop today, I came across this article, and it made me smile.

“Sports frocks are somewhat uniform in style. Street dresses have many characteristics in common. But the afternoon costume is another story.

In fact, the formal day mode is varied to the point of appearing irresponsible. But there is really a chic purpose behind each of its moods.

The three models that you see on the right were created for early afternoon hours. and underemonious events. Their formality hints of the casual…in simplicity of lines…fabrics taht are not too elegant…skirts that clear the floor by about ten inches.

For later hours and more formal occasions, designs become a little more feminine, fabrics a ilttle more elegant and skirts quite a bit longer. Sleeves may be either long or short. For a change you may prefer the full-length sleeve in the same from with an ankle length skirt. This combination has a provocative new look about it. “

They go on to talk about choosing accessories: gloves long enough to wrinkle at the wrist, and purses chosen as ornamental, not utilitarian.

It’s funny to look at this with today’s eyes, as we would likely never consider these beautiful garments to be irresponsible or even anything but elegant. But then again, today’s sportswear is anything but elegant, and thinking of an afternoon dress has likely never occurred to the majority of the population. I love this insight into the psychology of fashion in the 30s. It’s one of the reasons I love studying fashion so much, and why, as Miranda Priestley so eloquently put, it’s not just a blue sweater.

sewing

It’s in the Details

This pattern is a prime example of how one pattern can serve up two completely different garments. The difference is in the details. It’s Butterick 3205, from 1964.

View B is simple and chic. So simple that you may think it’s boring, but the lines are beautiful, and the minimalistic look is perfect for accessorizing with jewelry, scarves or even a cardigan. The lines point upward, so if you want to draw the eye to a long neck, look at the seams and the slightly widened neckline. Ito also accentuates the bust, but I’d have to see it on to see if that horizontal seam cuts across the bustline in a wonky way. I’d add pockets.

View A is a bit flashier, while also giving a hint of babydoll. That wide peter pan collar and bow is a cute way to accessorize without bling, and gives a young look that pays homage to the Twiggy era of looking like a woman-child. The below elbow length sleeves are a nice effect to cover up arms for a chilly day. The pockets here are in an odd place. It seems like if you put anything in them it would look quite problematic and make you look like a kangaroo. I’d put them into the side seams instead.

So one pattern, two looks. Simple or shuzhed up. Which would you make?

1930's fashion, 1970s fashion, sewing, sewing patterns

The Letty Lynton Dress

Joan Crawford as Letty Lynton, 1932. Dress by Gilbert Adrian.

In 1932, the film Letty Lynton was premiered, and with it, one of the most iconic dresses in screen history. Joan Crawford was costumed by the legendary fashion designer Gilbert Adrian, in a dress full of frills and ruffles, and those sleeves. Ms. Crawford, blessed with naturally broad shoulders, was blessed by Mr. Adrian to be dressed in suits and gowns with even broader shoulders, in order to make her waist look proportionally smaller. And what a look that was!

Adrian turned fashion on its access with his broad-shouldered look, and was a genius at fashion marketing, thinking six months forward in fashion so that his gowns didn’t look dated in the time it took to film the movie and get it to market. Depending upon who you believe, there were millions of this style of dress marketed in the months and years following this one showing up on the silver screen. It was a major movie moment. This, of course, is subject to media hype, as it would seem that we’d see some in vintage fashion now.

So when I came across this 1978 pattern, Letty is the first person I thought of. It’s not a dress, though. It’s a wrap top and tiered skirt, but those sleeves have Gilbert Adrian written all over them. I wonder if that’s what the designer had in mind when it was created?

Simplicity 8545, ©1978.

Of course, it could be that the designer was thinking of flamenco, especially given the girl with the maraca on the left, but either way, it’s a cute look that would look great either together or separate.

1950s fashion

I introduce to you: the Fauxlero

Mail Order 4572, 1952.

Have you ever seen a dress like this, wherein it appears to have a matching bolero, but in fact it’s an illusion? If so, let me introduce you to the fauxlero.

Fauxlero is a fake bolero, in case you haven’t surmised. It may have free pieces that attach in back, or if may be completely sewn down, but either way, it looks like a cropped jacket but isn’t. You don’t see this much anymore, because clothing companies want cheap garments and don’t care much about design, but it’s a super clever — and cute — idea. Most of the ones I’ve seen are from the fifties and 60s, but there are some newer ones in the 80s, when the fifties revival happened.

I didn’t come up with the term. I first saw it on the Dress a Day blog, but it’s a great term for describing what’s going on here. The nice thing about a fauxlero is that it is so waist-friendly. It whittles the waist and also creates a waist where one may not exist. You also don’t have to worry about setting your jacket down somewhere and forgetting it. And there are so many ways to construct it. Use a matching or contrasting fabric, whichever works best. Isn’t it cute? Click on images to purchase.

Simplicity 3044. Photo: Vintage Sewing Patterns Wiki
1970s fashion, sewing, sewing patterns, vintage fashion

The Narrow Shoulder Look

I was listing this super cute pattern in the shop this morning and saw that it touts “the new narrow shoulder look,” so of course I had to investigate. This pattern is from 1971. Simplicity must have been on the cutting edge of fashion at that point, because I find no references to the narrow shoulder look in newspapers of that year, nor of 1970. I do, however, see references in 1972.

Papers of that time defined the narrow shoulder look at having a shorter shoulder area as well as a higher sleeve head. It was also the fashion for mens’ jackets, with one article saying that this had been the fashion for men in the early 1950s as well. It’s not often in those days that you saw a collision of mens’ and womens’ fashion, unlike today with all of our unisex clothing.

Here are a couple of other examples of the narrow shoulder look. The combination of the short shoulder and the high sleeve head make the arms look longer, for a very flattering look.

Love the tailoring on the first one. It is super feminine and whittles the waist. The second one, 5186, is also called “the Navajo Look,” for reasons I will have to investigate.

Since the original pattern, 9446, is from 1971 and other two are in the 5000’s and 1972, I think the first one was likely an original pattern of the narrow shoulder style. I can see some of the Romeo & Juliet influence of the early 70s here, following the 1968 film by Franco Zeffirelli. The sleeves aren’t in true Juliet style like some patterns of the era, but they are definitely quite full — not unlike coming out of the leg o mutton sleeves of the 1890s and into the 1900s. Fashion echoes history as it changes.

I know that a lot of people take issue with puff type sleeves, and I don’t think I’d wear them now as I have gotten fluffier in my old age, but I used to love them back in the day. This style would not only elongate the arms but it would (obviously) narrow the shoulders — a big plus for someone with linebacker shoulders like me!

I’d make this in the shorter length. What do you think?

sewing

Blast from the Past

I came across this pattern in my stash, and immediately knew it was from 1986. How, you ask, did I know? Well, dear readers, it is because I wore an exact replica of this dress on formal night on a cruise in 1986.

I bought the dress at Penney’s, and accessorized with an onyx and rhinestone necklace with matching earrrings. I believe that this was the night that we sat at the captain’s table. In either event, we closed the night out at the disco, where I dance with the captain to none other than the Human League and Lisa Lisa and the Cult Jam (my nickname is Lisa Lisa to this day in certain circles).

That particular cruise will go down in history being noted as the first cruise I went on. We got to go for free, because my then-fiance-now-ex-husband won a contest as a McDonald’s manager and got the tickets as a reward. The managers were allowed to take someone with them, so I told his very single buddy that he was taking my best friend, who he had barely met. We girls shared a room, and the guys shared a room. Mostly they just did stupid things like constantly moving the plants in the hallway, at times putting them into their room, and finding that there were always replacements put out immediately. Where they kept all those plants was beyond me.

In either event, it was a three day cruise to the Bahamas, and other than the previously mentioned shenanigans, I don’t remember much because we were 22, fueled mostly by alcohol for those three days, and I’m pretty sure we never slept at all. Made for great memories which all came to light again when I saw this pattern. It was a great dress. I still have the jewelry. And honestly, I don’t think any cruise I’ve taken since has matched it as far as fun – and that’s saying a lot, because I’ve been on some great cruises.

1920s fashion, designers, sewing, sewing patterns, vintage clothing, vintage fashion

When a Designer Pattern isn’t a Designer Pattern

I’ve been uploading some patterns to the Vintage Sewing Patterns Wiki. They are from an August, 1926 issue of Pictorial Review magazine, and wow are the styles beautiful. I’ve come across this lately more than once, and figured it deserved a bit of a spotlight: sometimes designer patterns aren’t designer patterns.

We all know about designer patterns by Vogue, which include everyone from Schiaparelli to Oscar de la Renta. Many of you know about the designer series by Advance, which included designers like Jo Copeland and even Adrian (I have two. See them here.). Spadea, of course, did tons of designer patterns by Ceil Chapman, the Dutchess of Windsor, and many, many more. McCalls had patterns by designers like Givenchy and Geoffrey Beene. There are even some mail order designer patterns — Charles James did two. I’ve been lucky enough to have one. But did you know that some designer patterns are not labelled as such?

The pattern above, for example, was “designed after Lanvin.” It is Pictorial Review 3405. It was not labelled as a designer pattern, and most likely was not approved by the couture house, but back in the day, it was regular practice to send people to the couture fashion shows in Paris, with their only purpose to be making copies of the designs. They would sketch out the designs, then come back to America and have patterns made from the sketches. This Pictorial Review has four pages of “designed after” patterns from Lanvin, Worth, Molyneux and more. They’re gorgeous.

In the more modern era, you can find patterns attributed to Alexander McQueen by looking at Givenchy patterns from the era when he was their designer. Here’s one:

I recently sold a Chloe that was most likely Karl Lagerfeld as well. These are the things you find when you do a deep dive into sewing patterns. I find it fascinating, and maybe others do too. I just really love nerding out over the history involved in sewing and the patterns women used. Perhaps they knew what they had. Perhaps they didn’t care. But the details in it are so interesting to me. You never know what you have till you know what you have.

designers, sewing, sewing patterns, vintage clothing, vintage fashion

Van Martin and Being a Creator

McCalls 7575, ©1981,

A new listing in the Etsy shop: this track suit style jacket by McCall’s, labelled Van Martin. It’s from 1981, when track suits were starting to become a bit more stylish. The pattern is only for the jacket though. It looks comfortable, because it has an inverted pleat down the back, to give you room to move, and you can make it with anything from poplin and linen to double knits and velour. It’s pretty versatile (and this one is a bust 40, which is nice for today’s ladies).

Van Martin was a sportswear designer. I like what he had to say in this article from the White Plains Journal-News. He said [sewing] “is a means of expressing my creativity. When you cook a meal, you create something that’s never before existed, and that’s what you do with sewing.” Isn’t that cool? You may buy a pattern, even a pattern that’s existed and been owned by various people for a hundred years, but you still are creating something that’s never existed before, because you are choosing the fabric, buttons, zippers, trims all yourself and making it your own. You are a creator. I love the existentialistic idea of that.

Deep thought for a Monday, isn’t it?

1970s fashion, sewing, sewing patterns, vintage clothing, vintage fashion

The McCall’s Sew For Fun Series

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McCall’s 4376, ©1974

I listed this pattern the other day in the Etsy shop. I’d never seen this series before. It’s called the Sew for Fun series, and the patterns came out in 1974 and early 1975. The styles are the cute boho/cottagecore patterns so popular in the time. This one features a maxi dress with Gunne Sax vibes. It can be made in the shorter mini length as well.

Note: I had a pair of clogs exactly like the ones in the photo.

The patterns featured mainly dresses and tops, are were made in both Miss and Misses’ sizes, with different pattern numbers for each. There are at least two that are unisex: one is a top and the other is for a swimsuit/swim trunks. But the funny thing is those little extra patterns.

This particular one features a stuffed mouse, because every cottagecore girl of the seventies wanted a stuffed mouse, right? I thought at first that it was a pincushion, which obviously any sewist could use. And a young beginning sewist might be pleased to create her own personalized mouse pincushion, right? Only it’s not. It’s a stuffed animal, which seems a little odd paired with the cute dress. But it gets weirder.

McCalls 4416, ©1975. Photo: Vintage Pattern Wiki

Some of these patterns are paired with hats or purses, which makes sense to me. Hats were big in this era, and everyone can use a sun hat. Purses are also a no-brainer. But there are also odd items like garment bags, a wind breaker (for sitting on at the beach, not the jacket), and even a tent. Each of them has a little sewing lesson with it, which is great, but the projects they include are so weird. Like the wind breaker one. If you want to teach someone to make a casing, have them make a pair of elastic waist shorts. But I don’t make those decisions.

McCalls 4429, ©1975. Photo: Vintage Pattern Wiki

I wonder who came up with these little extras, cause they just seem so odd. I get that they were trying to make sewing fun, especially for the Miss crowd, but somehow I am not sure that they thought it all the way thru. It’s one of the more random ideas put out by the sewing pattern companies.

McCalls 4428, ©1975. Photo: Vintage Pattern Wiki