designers, sewing, sewing patterns, vintage fashion

Leona Rocha

Simplicity 6433, ©1984

I listed this pattern in the Etsy shop this week and thought who in the world is Leona Rocha. Well, first and foremost, she is apparently not related to Coco Rocha, who is the first person who came to mind. I went looking, and here is what I found.

Leona Rocha was a fit expert. Born in Hawaii, she originally enlisted in the Army’s dental technician course. She used her GI bill benefits to train as a designer at the FIT, she was a past president of the American Home Sewing Association, and even wrote a book about fitting with simplicity. She was a founder of a sewing notions company called Fashionetics, and was the inventor of The Fashion Ruler while still a student, and it is still sold today. In the early 80’s, she partnered with Simplicity to do seminars about fit. At that time, she also hosted a TV show called The Sewing Show on cable four days a week, twice a day. It was a thirteen week series about how to sew at home and properly fit home sewn clothing. She later became an executive at Vogue-Butterick patterns — and married one of their executives. She ran for office on Maui, where she still lives today.

Seems like with all of these accomplishments, I would have known something about her, so I’m glad that now I do. She has left a great legacy to the sewing community.

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