sewing

The Ad Guys Were Working Overtime on This

I listed this cool 40s zipper repair kit in the shop the other day. It is made by Freed’m Slide Fastener Corporation, and is a replacement zipper pull kit. The advertising they packed into this baby is amazing.

For your consideration, I give you the following hyperbolic advertising:

  1. “Miracle adjustable zipper closure.”
  2. It insures against future zipper trouble. (Yes, the use of insure vs. ensure makes me twitchy too, but I think the use has changed since the forties, so I’ll give it to them.)
  3. “Freed’m Frees ‘Em.”
  4. The “Jaws of Freed’m”
  5. The Five Freedoms: freedom from catching, freedom from snagging, freedom from jamming, freedom from slipping, and freedom from failing. Interestingly, this may be a little play on Norman Rockwell’s Four Freedoms series, painted in 1943.
  6. The “Magic Dial”

There’s no question that the ad guys earned their keep here, what with this all jammed into one little foldout. Add the bright red and green background and bingo! I hope they made a lot of money.

Now listed in the shop.