sewing

The Ad Guys Were Working Overtime on This

I listed this cool 40s zipper repair kit in the shop the other day. It is made by Freed’m Slide Fastener Corporation, and is a replacement zipper pull kit. The advertising they packed into this baby is amazing.

For your consideration, I give you the following hyperbolic advertising:

  1. “Miracle adjustable zipper closure.”
  2. It insures against future zipper trouble. (Yes, the use of insure vs. ensure makes me twitchy too, but I think the use has changed since the forties, so I’ll give it to them.)
  3. “Freed’m Frees ‘Em.”
  4. The “Jaws of Freed’m”
  5. The Five Freedoms: freedom from catching, freedom from snagging, freedom from jamming, freedom from slipping, and freedom from failing. Interestingly, this may be a little play on Norman Rockwell’s Four Freedoms series, painted in 1943.
  6. The “Magic Dial”

There’s no question that the ad guys earned their keep here, what with this all jammed into one little foldout. Add the bright red and green background and bingo! I hope they made a lot of money.

Now listed in the shop.

sewing patterns, vintage clothing

Interesting

I blogged about this pattern illustration some time back. Look at how weird it’s drawn. It looks rather juvenile, especially when compared to other similar patterns of the era. This is Butterick 4699, from the 1940s. I love the style and, like it says, it’s Quick and Easy to make. But that illustration is disturbing. The faces are so crudely drawn, and when you add the claw-like hands to it, it’s really kind of creepy.

Then I came across this:

Same pattern, without the wonky faces. Doesn’t it look so much better? Now, I’m not sure I’ve seen other Butterick patterns from the era that were drawn only in outline, but in this case, it’s a vast improvement. I have no idea what happened here, but I’m thinking that the fashion editors rethought it and reissued the pattern without the weird illustrations. What do you think?

Both are available in my shop. Click here for to purchase Ms. Outline (waist 24).