This is a beautiful pattern from the 1933-1936 range. It has the small NRA (National Recover Act) seal on the bottom left front of the envelope. NRA patterns were from the 1930s-1940s. This one has the smallest logo I’ve seen. It’s a fabulous style — look at those cuffs! Interestingly, it also does not say “Gold Seal Pattern” like many New York patterns do, so this is an early one.
The thing I find most interesting is that it has Joan Bennett written on the front. When you compare it, you can see that it’s actually done in her signature:
This is interesting to me because I’ve never seen a pattern of this era that was associated with an actress except Hollywood Patterns and Star Patterns. Hollywood, of course, was known for their patterns with stars’ photos in an oval on the front right cover, and they included them in their catalogs too. Star Patterns often had full body photographs of the actress. I’ve only seen a few over the course of time. But I’ve never seen a New York pattern associated with an actress, so this is kind of cool.
Joan Bennett was an immensely popular actress of the era, so I’m not surprised that they chose her. I’m just wondering how many more of these there are out there. Sadly, this one is missing the instructions, so I don’t know if there is anything on the instruction page about Ms. Bennett. If you know anything about them, drop me a line, because I’d love to know.
This is what my afternoon looks like. This truck is currently heading toward my house, ETA in two hours, straight from Texas. It contains five sewing pattern cabinets (YAY – I need them!) and ten thousand new-to-me vintage patterns.
TEN THOUSAND PATTERNS.
Dear Lord, what have I done to myself? Oh well, one grabs these things when one grabs these things, so I’m actually pretty excited. Husband, not so much, but he hasn’t really spoken badly of it. No matter, it’s my work to do anyway. It’s taken six months of planning this in the middle of a pandemic and a broken supply chain (and a knee replacement for the person at the other end of the delivery), but we persevered and now it’s happening. I’ll be interested to see what I find in there, and you’ll be seeing more lovelies, I’m sure.
Pray for me. Light a candle. Send good juju. I’m gonna need it in order to fit all of this into my workspace! More will be revealed after the unloading.
I’ve come across a few Dazian’s patterns over the years, and they’re always unique. Dazian’s produced some sewing patterns, always for dancewear or theatre costumes. The patterns I’ve seen have been for both women and children, though there are some even harder to find men/boys ones out there. I think the actual pattern line was pretty short lived, and although the ones I’ve seen always appear to be late 40s and early 50s, the company’s website states that they actually didn’t start putting out patterns until 1961. I would have never guessed.
Dazian’s as a company was pretty cool. They actually started with theatre costumes in 1842, and the company lasted over 100 years. It was started by Wolf Dazian, said to be the most knowledgeable costumer in history, though he also designed stage props. Dazian’s costumes were worn by such notables as Sarah Bernhardt, Caruso, Anna Pavlova, Al Jolson, and Maude Adams. Mr Dazian was known.
Dazian’s created costumes for Ziegfeld, of Follies fame. It was said that Ziegfield would walk into the shop carrying armloads of sweet peas, demanding the color be replicated into fabrics. He did the same thing with butterflies. He was a creative genius, but seemed to have trouble paying his bills once the costumes were done, according to Emil Friedlander, the manager of the company in the early 40s. Another customer was P.T. Barnum, who bought custom-made costumes for Mademoiselle Fanny — an orangutan.
He created a military style coat for Maude Adams that was trimmed in 14 carat gold — his most expensive costume by 1941, at a cost of $1350. Legend also had it that he created a fountain for a performance of Anna Pavlova. When she sent her rep to threaten to kill Dazian due to the noise of the water, he offered to remedy by changing the water from “hard water to soft water.” After banging around on the pipes for a while, Ms. Pavlova declared the noise to be much improved. The man was a genius at costuming and handling people.
Dazian’s expanded to the West Coast in 1929, so that they could serve not only the New York clientele, but the growing Hollywood scene as well. Wolf Dazian had pretty much locked up costuming nationwide by this time. Though he died in 1902, his son Henry had been heading the business for some years, and it continued to grow. Henry was quite the aficionado as well. He was director of the Maurice Grau Opera company, and was such a foodie that he was known to travel abroad just to taste a particular dish. Though the company remained in business for years after his death in 1937, Henry Dazian’s will stipulated that many of the company’s assets be converted to start the Dazian Foundation for medical research. He died after a long illness of heart disease, finally succumbing to pneumonia and the effects of diverticulitis. He had never married.
Dazian remains in business today as a fabric seller, primarily for curtains and drapes for theatres, including Las Vegas. That the company has managed to thrive for 180+ years is nothing short of amazing, and the diversity of their business is fascinating to behold.
The illustration above is one of a group I acquired recently. Several are signed by “Fern,” and though I have no idea who she is, I do admire her expertise. They all include cute notes about what fabrics to use and other details. I think that these are actually costume illustrations and not patterns, but I can’t be sure, given how few of the patterns are out there. Aren’t they adorable?
We lost one of the great ones last week. My Uncle Clarence passed away earlier in the week. He was my mom’s brother and is pictured in the middle of the bottom row, above. They are part of a family of 18 kids, and yes, they all have the same parents. My grandparents passed away at the ages of 84. 2 of those children passed away in childhood, but 16 of them grew to adulthood. Now, my mom, #8, (pictured in the center above, with the curly hair) and her youngest brother David, #17, are the only two left.
It was hard when Mom last her last sister. There were originally nine, and only three of them were redheads like her. Losing her sisters was hard, but her goal was to live to be the oldest surviving sibling. My Aunt Blanche, the tallest girl pictured above, died on her 86th birthday, so Mom had said she had to live to be 87. I pointed out that she really only had to survive to the day after her birthday to win the “oldest surviving” crown. She will be 88 next month. She’s not necessarily happy about it, as she doesn’t see why she is still here, but it is what it is, and she’s independent and sassy as ever.
Uncle Clarence was something of a patriarch. He was the uncle who stepped in when their oldest sister died of breast cancer, and took in one of her kids. He also was a father figure to one of their oldest sister’s kids, whose parents got divorced due to their father’s alcoholism. He had a big heart and did a lot of things for a lot of people, and was funny as hell. He will truly be missed.
The picture above only shows 12 of the 18 kids. Will, the tallest, was killed in World War II. John, to my mother’s left, was killed when a car fell off the jack while he was working under it, and Edmund, one of the twins in the front, died from accidental carbon monoxide poisoning in his car, after a night of partying. Our family has, like others, seen its share of tragedy, probably more than usual because of how large it is. But as you can tell, we are a family of survivors, and we will plunge on, missing those we’ve lost along the way.
No sooner had I posted the last post about Cut-Ready to Sew week, then I found the five patterns the store would cut for you. These are all Pictorial Review, from 1931.
I think I’d buy both the 5506 and the 5701. I love the seams in that dress, but picture myself lounging in those pajamas. Keep in mind that the prices listed included the pattern AND the fabric, and the cutting was done for free. What a deal!
I was looking around in the newspaper archive, trying to date a Pictorial Review pattern, and came across a fun little article. The week of July 14, 1931, was Cut-Ready to Sew week.
What was this, you ask? This was the week that Pictorial Review offered five different patterns that you could purchase, and the store would cut the fabric for you. Why, you ask? Here was their reasoning:
Beginning sewists could just start sewing, without the intimidation of cutting the fabric.
Experienced sewists who were hesitant to cut fabric could just sew, without the fear.
Expert sewists could consult with the reps to learn shortcuts and new techniques.
Both the patterns and the fabrics were pre-chosen, so the fabric definitely matched the pattern, but also limited choices. I’d love to know how this went over. Personally, I hate cutting, so perhaps it would work out ok for me. I even buy my patterns previously cut, because I hate cutting so much. I’d think that this probably didn’t allow expert sewists to adjust the pattern prior to cutting though, so perhaps it was more appreciated by beginning sewists.
Either way, it was a great marketing technique to get people to use the patterns. Window displays were created with the five dresses and fabrics, to show sewists the final product. I’d love to know what the five patterns were, wouldn’t you?
I was going through a box of patterns a couple of weeks ago, and came across something I’d completely forgotten I had: four Distinctive Originator patterns. Sometimes known as Fashion Originator Patterns, these are one of those rare finds that always make you gasp a little bit.
Not much is known about the company itself. It appears that they were only published from 1948-1951, hence the scarcity. The designs are always very fashion forward. I’ve only come across a couple of other ones in over twenty years of selling patterns. They are, however, always fabulous, though difficult to date because of their rarity. Case in point, the above pattern, and these:
One 1948 ad mentions that the patterns were edited by “the style-wise Florence Hort,” although I can’t find any information about her either. Ads mentioned that they were made in limited editions, and in some cases, were only available on order in stores. Often, mention of Originator patterns was in tandem with Modes Royale patterns, which were also more cutting edge. It’s obvious that they were marketed toward fashion forward sewists.
Though they had only shown up in ads in the early summer of 1948, by the end of 1951, no mention of them is made. Perhaps they came before their time, or perhaps they weren’t as popular among every day sewists. If you find one of these now, you will have found a real treasure.
I’ve been missing in action lately, I know. I caught a cold from one of the grandgirls, and it escalated into ugliness in the form of asthmatic bronchitis and ear infections. Got over it and the darned kid did it to me again! I’m just starting to get better now, so hang in there — I’ll be back to normal soon, or at least I hope so.
Meantime, look at this pretty pattern. When I first looked at it, I thought it was a super cute swimsuit, but then I read the description — it’s actually lingerie. I think that you could line it and use it as a swimsuit, and it would be a perfect look with that Beach Blanket Bingo vibe. What do you think?
Purchase here. There’s a 15% off sale going on in my shop through the weekend, so take a look at what’s new and stock up.
Today, we are celebrating the warmer weather and coming up spring, so i present to you Du Barry (or Dubarry, depending upon what you like to say) 1485B. It’s from somewhere in the mid-to-late 30s. I thought at first that it was a playsuit, but it’s not — it’s a swimsuit. Isn’t it cute? It’s tiny — a bust 30 — but I love it nonetheless.
Du Barry patterns were sold exclusively at Penney’s, just like Superior patterns were sold at Sears. That’s why you see less of them — you couldn’t find them at your average five and dime store. I find that Du Barry patterns have edgier styles for the era, the envelopes are generally full color, and the illustrations are really nice. Superior tended to have two-color illustrations (usually black on a blue or white envelope) and they were more sensible, rather than trendy fashions. Feel free to prove me wrong!
And with that, I also bring you my all-time favorite swimsuit from the movies: the 1930’s swimsuit Kiera Knightley wore in Atonement (also one of my all-time favorite movies and books). I feel like this swimsuit didn’t get enough notice at the time. And remember swim caps?
Those little front cut outs remind me of a Fallout Shelter sign, which is perhaps prophetic for the upcoming war. Is this a two piece swimsuit, or is that a modesty panel? Here’s the back.
Again, look at those details. This movie had SO much great fashion (beyond just the iconic green dress), and I feel like this one got lost in the fray over that gown. I absolutely love it. The white plays off of Kiera’s character’s innocence in everything that happened from this moment on. This swimsuit has so much prophecy in what is to come.
Now I’m going to have to watch the movie again. If you haven’t seen it — DO. Like NOW. Have a great weekend.
This is a new thing for me. I came across a pattern from 1916, for a crocheted garter purse. Interesting. I’ve seen garter guns and garter flasks, but an actual purse is new to me.
I found a 1914 article that talks about the “new fad” of garter purses. It mentions it as an alternate to carrying a bag, and different from the custom of tucking one’s cash into one’s stockings — inconvenient and rather scandalous when you need to pull out money in public. The article mentions that they were made in suede, in bright colors like emerald and violet, and consisted of a series of flat pocketbooks attached to a strap, then carefully strapped to one’s leg.
Going back further, a 1905 article talks about how unhygienic putting money into your stocking is, and states that a banking house of the time offered female patrons garter purses, which led to them being made at home. Here is the illustration of the garter purse (left) and the “old way” of putting money into one’s stocking (right):
The one the bank offered ladies had a steel band to hold it in place. Homemade ones had elastic straps, which was considered safer “in the case of a fall or robbery.” Garter purses were advertised as Christmas gifts between girlfriends, and were even sold with powder and powder puffs in two sections, with another section for money to be kept.
The earliest article about garter purses mentions stocking that were made with a chamois pocket to keep valuables in as the first type of garter purse. It wondered if the fad would catch on. It seems to have morphed into the 1905 styles mentioned above, and were commonly used to carry keys, money and valuables. Men tended to marvel at women’s ability to remove money from their garter purses unnoticed. This is because women wore them with slashed skirts and would simply make an excuse to remove themselves momentarily, slip out of sight and get their money out, then return seconds later, cash in hand. Women know how the magic works, don’t we?
A later article from 1920 mentions the unfortunate Mrs. E.M. Lied, who went shopping in Kansas City with her jewels tucked into her garter purse. She arrived home to find that she had unfortunately put the purse on upside down and her jewels had been lost, to the tune of $5000. Lost were a three inch diamond brooch, a platinum lavalliere with three diamond pendants, a fancy dinner ring set with diamonds and Oriental sapphires, and three diamond rings. That’s over $65,000 in value today. Methinks that Mrs. Lied likely took to her bed after this.
It also appears that garter purses did not keep women from being robbed, as bandits grew wise to the fad and would pat women down for them and grab them during a robbery. Moral of the story: don’t carry your valuables with you. Another alternative is a belt wallet, where the wallet attaches inside the belt and rests against your belly, but as for me, I just leave my stuff at home.