sewing patterns, Celebrity, Hollywood, designers, vintage fashion

The Whole (?) List

Simplicity 2849, ©1938

After the discussion about unknown designer patterns yesterday, I went to look for as many of the Doublemint Gum designer patterns as I could find. Here is the list. There may be more, but these are all I could find at the moment.

Simplicity 2849, above, is attributed to Sonya Henie as the designer. Now, Sonya was a prolific skater, but did she actually design this, or were they just using her name? We will never know for certain.

Simplicity 2718, ©1938

This cute number was modeled by Joan Bennett in the ads, and is attributed to designer Elizabeth Hawes.

Simplicity 2902, ©1938

This beautiful suit was modeled by Claudette Colbert and designed by Travis Banton.

Simplicity 2951, ©1938.

This ad featured Deanna Durbin, with the pattern being attributed to Vera West, “Universal Pictures’ Fashion Creator.”

Simplicity 2978, ©1939

This one is different. Though it mentions the movie The Last Frontier/aka The Real Glory, the ad does not mention a designer. If it was designed by the costumer of the movie, it would be Jeanne Beakhurst, but there’s not a way to confirm this attribution.

That is the only one I can find for 1939 that mentions an actress. It may be the only one, and perhaps the movie/designer/actress/pattern/gum collaboration was confined to 1939, but considering they snagged Schiaparelli and Valentina, I’d say it was pretty successful, wouldn’t you?

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