After the discussion about unknown designer patterns yesterday, I went to look for as many of the Doublemint Gum designer patterns as I could find. Here is the list. There may be more, but these are all I could find at the moment.
Simplicity 2849, above, is attributed to Sonya Henie as the designer. Now, Sonya was a prolific skater, but did she actually design this, or were they just using her name? We will never know for certain.
This cute number was modeled by Joan Bennett in the ads, and is attributed to designer Elizabeth Hawes.
This beautiful suit was modeled by Claudette Colbert and designed by Travis Banton.
This ad featured Deanna Durbin, with the pattern being attributed to Vera West, “Universal Pictures’ Fashion Creator.”
This one is different. Though it mentions the movie The Last Frontier/aka The Real Glory, the ad does not mention a designer. If it was designed by the costumer of the movie, it would be Jeanne Beakhurst, but there’s not a way to confirm this attribution.
That is the only one I can find for 1939 that mentions an actress. It may be the only one, and perhaps the movie/designer/actress/pattern/gum collaboration was confined to 1939, but considering they snagged Schiaparelli and Valentina, I’d say it was pretty successful, wouldn’t you?
1 thought on “The Whole (?) List”
Love this style!